A Research on the Factors Affecting Adaption of Location Based Mobile Communications Cover Image

Konum Tabanlı Mobil İletişimlerin Benimsenmesini Etkileyen Faktörler Üzerine Bir Araştırma
A Research on the Factors Affecting Adaption of Location Based Mobile Communications

Author(s): Rukiye Nur BEĞDEŞ, İbrahim Bozacı
Subject(s): Marketing / Advertising, ICT Information and Communications Technologies, Socio-Economic Research
Published by: İşletme Araştırmaları Dergisi
Keywords: Location; Based Communication; Consumer Adoption; Location Based Mobile Marketing;

Summary/Abstract: Purpose - Nowadays, the use of mobile communication tools has become widespread due to increasing technological developments. Firms benefit from location based mobile communications to reach their customers. However, the sufficient utilization of location based technologies, depends on the adoption of location based communications by consumers. At this point, the factors should be known that prevent consumer from adoption of location based features of mobile applications and using location based communications. This research was conducted to understand the factors affecting the adoption of location based mobile communication. Design/methodology/approach – Within the scope of the research, primary data were collected from the undergraduate students of Faculty of Economics and Administrative Sciences of Kırıkkale University, by convenience sampling method, the obtained data were analyzed by statistical package program and the research findings were interpreted.

  • Issue Year: 11/2019
  • Issue No: 3
  • Page Range: 2084-2093
  • Page Count: 10
  • Language: Turkish