Gayrimenkul Pazarlamasında Web Sitesi Hizmet Kalitesi Unsurlarının Tüketici Memnuniyetine Etkisi
The Effect of Website Service Quality Components on Consumer Satisfaction in Real Estate Marketing

Summary/Abstract: Purpose – In this study, the impact of the use of electronic market model and website service quality components on consumer satisfaction was investigated in the area of real estate marketing in Turkey. Design/methodology/approach – In the research, quantitative research methods were used in accordance with the subject and research questions. The questionnaire designed for the purpose of the study was shared with the participants via e-mail. 19 statements related to website service quality components were used in the survey and 8 statements related to consumer satisfaction and demographic questions were included. The main population of the research consists of individuals who engage in real estate shopping activities in the real estate market or have potential to do so. In the survey, which reached 198 people in total, analyzes were conducted for the remaining 192 questionnaires after the elimination of 6 questionnaires containing incorrect and incomplete data.

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