MODERN AGORALARIN IŞILTILI YÜZÜ: ESTETİK EMEK
THE SPARKLING FACE OF MODERN AGORAS: AESTHETIC LABOR

Summary/Abstract: In this study, aesthetic labor of sales employees who work at different shopping malls in Izmir, as the visible aspect of their job, is examined. It is meaningful across various academic disciplines to look into this area as shopping malls have become popular life centers in the last decade, providing mall-goers with numerous activities. In the research stage, the researcher utilized mixed methodology including questionnaires and in-depth interviews. The detailed analysis shows that aesthetic labor is not perceived as a negative phenomenon by a considerable part of employees. And aesthetic labor comes as last in the list of disadvantages experienced related to work.

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