Elements of Romania’s Country Branding vs. British Stereotypes in Gândul Campaign “Why don’t you come over to Romania?”
Elements of Romania’s Country Branding vs. British Stereotypes in Gândul Campaign “Why don’t you come over to Romania?”

Summary/Abstract: Starting from the idea that the process of country branding is meant to highlight those elements that differentiate a country from others, this study intends to show how Romania’s country branding is shaped through a series of posters in a campaign initiated by the Romanian newspaper Gândul in response to The Guardian’s anti-Romanian migration campaign. The study focuses on the linguistic analysis of the elements that underline Romania’s country branding, viewed in opposition with those linguistic elements that suggest British stereotypes.

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