Consumer Decision-Making of Football Fans in the Czech Republic
Consumer Decision-Making of Football Fans in the Czech Republic
Author(s): Tomáš Zeman, Oldřich RacekSubject(s): Gender Studies, Sports Studies
Published by: Masarykova univerzita nakladatelství
Keywords: consumer decision-making; preference; fans; football;
Summary/Abstract: In the paper the results of a survey using questionnaires are presented. About 1600 football fans from the whole Czech Republic took part in the survey. The survey focused on identification of factors that decide, whether a fan visits a game of the highest football league in the Czech Republic or not. We present the first part of the survey in which preferences of fans in specific groups, segmented according to sex and age, are demonstrated.
Journal: Studia sportiva
- Issue Year: 9/2015
- Issue No: 1
- Page Range: 237-247
- Page Count: 11
- Language: English