Sport Sector and its Sources of Sustainable Competitive Advantage
Sport Sector and its Sources of Sustainable Competitive Advantage

Summary/Abstract: It is understood by the author of this paper that national competitiveness consists of competitiveness of all kind of sectors and industries included into them. An industry in return has its members striving to obtain and mantain a competitve advantage for as long as possible. Identification and efficient and effective utilization of unique resources and core competencies has to be ensured along with alignment of performance of sectors in the national economy. The paper is tending to provide a comparative assessment of the sport sector in four out of five main areas: – Sponsorship activities and processes – Gate revenue development – Media rigts and opportunities – Merchandising intellectual property

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