Значење и функција митских топоса у оквиру феномена "новокомпоноване културе"
MEANING AND FUNCTION OF MYTHICAL MOTIVES IN THE CONTEXT OF "NEO-FOLK CULTURE"

Summary/Abstract: The analysis of the meaning of mythical motives in the careers of three singers who marked three decades in the development of newly-composed folk music is used as a basis for research of the interactive relationship between cultural heroes and consumers of media-generated myths. Communication between the audience and its idols after a while assumed the form in which a certain type of feedback enables the adaptation of media figures to the requests of their fans. Afterwards, fans create their own socio-cultural bricolage based on the supposed model – the "folk star" identity. Therefore, successive phases in media myths of folk singers can be viewed as vox populi of the representatives of neo-folk culture. The symbolic communication between folk idols and their fans brought about certain transformations in the traditional pattern of lifestyle of the representatives of new culture. It also caused the transformation within the framework of values of socialism that became a transitional phase in the process of adaptation to the emergence of global cultural patterns.

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