Ország. Márkázás. Imázs. Identitás
Country. Mark. Image. Identity
Author(s): Magor KádárSubject(s): Media studies, Theory of Communication, Geopolitics, Politics and Identity
Published by: Medea Egyesület
Keywords: country mark; image; identity; reputation
Summary/Abstract: As the author points out in the introductory part, the volume aims to be a technical guide for marking countries andimproving their reputation, as this will give countries greater competitiveness. The book is a reference, because in the Hungarianlanguage complete works on country marking have not appeared until now.
Journal: ME.DOK Média-Történet-Kommunikáció
- Issue Year: XIV/2019
- Issue No: 3
- Page Range: 117-119
- Page Count: 3
- Language: Hungarian