Reprezentativní výzkum fandovství fotbalu a popularity pražských ligových klubů
Analysis of the fans base and popularity of Prague league football teams

Summary/Abstract: In recent years, close interconnection between sports and marketing can be noticed. As an example we can mention sponsorship as well as targeting in connection with ticketing and merchandising. Sports disciplines and sports clubs are characterized by long time loyalty of their fans. This typical sports feature has become attractive for company marketers. This paper aims at analyzing the fans base of Prague league football teams. The method of representative marketing survey is applied to achieve this goal. First, the percentage of the Prague population that is interested in football is analyzed. Thereafter the indentified fans base is classified by socio-demographic characteristics. The key issue of the article is the percentage categorization of Prague population supporting each of the league clubs.

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