Romanian Men’s Masculinities in Online Personal Advertisements Cover Image

Romanian Men’s Masculinities in Online Personal Advertisements
Romanian Men’s Masculinities in Online Personal Advertisements

Author(s): Bartoș Sebastian, Phua Voon Chin
Subject(s): Social Sciences, Gender Studies, Media studies, Culture and social structure
Published by: Societatea de Analize Feministe AnA
Keywords: masculinities; personal advertisements; internet and sexuality; sexual orientation; Romania;

Summary/Abstract: The present paper analyses Romanian men’s masculinities via a quantitative and qualitative analysis of 380 online personal advertisements posted by men. The case of Romania is particularly interesting for understanding gender relations, since the country has recently experienced the impact of (post‐)communism, democratization, and resurging traditionalism. Romanian men’s advertisements often express traditional gender relations: men‐seeking‐women are interested in attractive, less educated partners, while men‐seeking‐men emphasize discretion. Some men resist such patriarchal standards: men‐seeking‐women who are highly educated prefer educated women, and some men‐seeking‐men give out recognizable photos of themselves. Limitations and further research directions are discussed.

  • Issue Year: 2019
  • Issue No: 12 (26)
  • Page Range: 28-48
  • Page Count: 21
  • Language: English