Anticapitalistic Critique within the Digital Community: Theoretical Conception of Internet Culture Phenomenon „Vaporwave“ Cover Image

Antikapitalistinė kritika skaitmeninėje bendruomenėje: teorinė internetinės kultūros reiškinio „Vaporwave“ samprata
Anticapitalistic Critique within the Digital Community: Theoretical Conception of Internet Culture Phenomenon „Vaporwave“

Author(s): Gytis Dovydaitis
Subject(s): Aesthetics, Social Philosophy, Culture and social structure , Social development, Social Informatics, Sociology of Art
Published by: Visuomeninė organizacija »LOGOS«
Keywords: internet culture; Vaporwave; art; social networks; anticapitalism;

Summary/Abstract: In the context of digital culture, „Vaporwave“ stands out as the first large cultural phenomenon to originate and exist exclusively on the Internet. Its novelty, virtual state and complex semantics impede it from being placed under clear conceptual frameworks. This article aims to come up with a theoretical conception of „Vaporwave“ by elaborating and summarizing existing research. Ultimately the article concludes that „Vaporwave“ is an aesthetical cognitive map proliferating because of a multitude of internet enthusiasts who practice creation and consumption within digital spaces. The crowd involved in content generation is articulating individual insights through „Vaporwave“ aesthetics. Finally, this renders „Vaporware“ as a collection of texts coding the realities of the postmodern consumer where commodified memory and distrust towards promises of capitalism are its central topics.

  • Issue Year: 2019
  • Issue No: 99
  • Page Range: 216-222
  • Page Count: 7
  • Language: Lithuanian