NA CZYM POLEGA PRZEMOC W JĘZYKU KOMUNIKACJI PUBLICZNEJ?
What is violence in the language of public communication?

Summary/Abstract: For the purpose of ensuring terminological consistency, the word przemoc (violence) should be reserved in the ethics of the word for such an unethical communication behaviour as (by an analogy to the phenomenon of violence described in social sciences) is a forcible destructive act (it weakens the position of the attacked person, brings losses to them or injures them, thus violating their dignity or sovereignty and depriving them of their self-esteem), and the attacked person cannot effectively defend themselves against such an act. An unethical act of communication may be aimed at one addressee but it always harms the audience by changing the moral standards of communication. Communication violence might be ideological (symbolic or ritual) or spontaneous.

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