HOW-TO VIDEOS AND THE CONSTRUCTION OF AUTHENTICITY IN THE AMATEUR CULTURE Cover Image
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HOW-TO VIDEOS AND THE CONSTRUCTION OF AUTHENTICITY IN THE AMATEUR CULTURE
HOW-TO VIDEOS AND THE CONSTRUCTION OF AUTHENTICITY IN THE AMATEUR CULTURE

Author(s): Maria Purcariu
Subject(s): Politics / Political Sciences, Political Theory, Political Sciences, Civil Society, Methodology and research technology, Corruption - Transparency - Anti-Corruption
Published by: Studia Universitatis Babes-Bolyai
Keywords: YouTube; authenticity; how-to video; user-generated content; amateur culturel;

Summary/Abstract: As content created by amateurs continues to gain at least as much popularity as professional productions in the online medium, authenticity is key in this ongoing struggle. In this context, this paper discusses the ways in which authenticity is constructed in regard to a popular user-generated genre: the how-to video. It examines a set of eighteen such media texts uploaded on YouTube, that are covering various topics. The study finds that these how-to videos create an authenticity effect through a combination of both external and internal factors. Five main ingredients contribute to the construction of their authenticity: expertise, amateur status, mimesis, emotion and interactivity.

  • Issue Year: 63/2018
  • Issue No: 2
  • Page Range: 91-108
  • Page Count: 18
  • Language: English