УЗ ЗВУКЕ ФРУЛА И КОРАКЕ КОЛА: КОНСТРУКЦИЈА АУТЕНТИЧНЕ СОЦИЈАЛИСТИЧКЕ МОДЕ
WITH SOUNDS OF FIFE AND STEPS OF KOLO: CONSTRUCTION OF AUTHENTIC SOCIALIST FASHION
Author(s): Danijela VelimirovićSubject(s): Cultural history, Customs / Folklore, Cultural Anthropology / Ethnology, Culture and social structure , Sociology of Culture, Post-War period (1950 - 1989), History of Communism
Published by: Институт за етнологију и антропологију
Keywords: fashion; design; socialism; authenticity; ethno-motifs;
Summary/Abstract: Here we discuss the discourse of authentic socialist fashion deprived of Western influences. The usage of national symbols turned out to be ideologically acceptable. Fashion systems of former socialist countries were seen as cultural technologies built for specific locations. Here we discover different symbolic roles given to "authentic" fashion. Special attention is given to creating a Yugoslav fashion in "national key" that differed in style characteristics from the other socialist fashion productions. These clothes, inspired by traditional and medieval culture, are seen as a visual display of Yugoslav non-alignment position, but also as a competitive style to French haute couture and more and more popular Italian fashion.
Journal: Antropologija
- Issue Year: 12/2012
- Issue No: 1
- Page Range: 65-89
- Page Count: 25
- Language: Serbian