MODERN MABETLERİN GÖLGESİNDEKİ TÜKETİCİ TOPLUMU
CONSUMER SOCIETY IN THE SHADOW OF MODERN TEMPERATURES

Summary/Abstract: In the modern world, shopping centers, which have become the center of attraction of consumption, have become a corporate activity area. In the consumer society, these attractions are areality of cities. Shopping centers can also be called as temples of modern and popular culture. In our daily life, we can find almost everything we can’t find and find in these temples. Its architectural structure has made it a showcase market that attracts societies. Interior design deprives the individual from what is happening and confronts him with a happy painting inside the shopping center. In the context of the consumption society, shopping center, which become a space that is institutionalized by leisure, have taken the same tastes and feelings as a common agora. In this sense, the consumption spree is shown to have spread its own culture every where. Consumption, which at the same time destroys our traditional lifestyle and homogenizes cultures with heterogeneous structure, has also created a perception of identity based on one-typification. It can be said that the first pillar started in europe and continued with a post-modern process in the US. It has become a paradigm of the global world. This study will focus on shopping centers and consumer culture in the global world. The main aim of the study is to reveal the effect of consumption paradox on today’s societies which have spread to the past.

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