The Media Consumption and the Management in the Field of Socio-Humanistic Sciences Cover Image

Consumul de media şi managementul în spațiul socio-uman
The Media Consumption and the Management in the Field of Socio-Humanistic Sciences

Author(s): Nina Mocanasu
Subject(s): Social Sciences, Media studies, Applied Sociology, Identity of Collectives
Published by: Universitatea Hyperion
Keywords: social actors; social space; group thinking; communication; media; public; management;

Summary/Abstract: Social actors argue that Sociology studies social reality as a whole, but that it also deals with certain parts, phenomena and processes of this reality and their multiple and various connections with the whole. In the social space, there are many groups that interact and therefore there are many types of messages designed to reach one group or the other. Public opinion is the product of the human minds’ response and the sum of individual thoughts makes the group thinking. Management, in this case, means the analysis of each individual and then the analysis of public thinking. The response is obtained by using the communication media between the individual and the people, by bringing the two social actors together and by creating those symbols to which public thinking is expected to respond.

  • Issue Year: 2015
  • Issue No: 4
  • Page Range: 119-129
  • Page Count: 10
  • Language: Romanian