Stringențele perfecționării comunicării în managementul organizațional
The Urgencies of Communication Improvement in Organizational Management

Summary/Abstract: Considering human evolution, multiculturalism, globalization, and especially informational globalization, inclusion in the Euro-Atlantic structures, public communication with determinations of immediate or strategic influence or persuasion, make up a continuous target, an area of major interest and a research field as attractive as necessary to professional communicators and strategic policymakers. These checkpoints are followed by this text as well, which emphasizes the importance and hierarchy of some theoretical and methodological guidelines as well as expressing some points of view that will make the system of influences and repercussions of intercultural relations work better. Communication, becomes modus vivendi, and when we talk about mass communication and especially mass-media, that are forces that act in real time and with ubiquity in war breeding operation theatres, represents a preoccupation of the greatest emergency of managers.

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