Rebrandingul comunicării politice
Rebranding Political Communication

Summary/Abstract: This is the world we live in… A fine illusion, by all means, the one of being a politician, has caused more than one stir. The changes brought by the geopolitical „tectonic” movements have opened the eyes and minds of many and yet, things are not following their natural flow. That is the reason why most of the political parties have to make the change that can save them from “loneliness” and “despair.” And also, if that change is not accepted fully and prepared with care, the consequences are quite easy to guess. One of the “weapons” that has been used wrongly is communication itself. A new “device” is needed and this is the re-branded political communication. By using it properly and ethically, any politician or political party can face any challenge, from each area of this world. As the “social workers” would say: “A change would do you good”.

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