Kişilerin Alman Marka Otomobil Tercihlerinde Bazı Tutum ve Davranışların Rolü: Bölgesel Bir Uygulama
Persons That German Brand Automobile Preference The Role Of Some Attitudes and Behaviors: A Regional Practice

Summary/Abstract: Turkey in recent years along with economic development there is a rapid increase in demand for cars. Besides the increase in available revenue for people and supporting the credit system in the market automotive sales increased. While there are intense agendas for domestic car production. While there are intense agendas for domestic car production the interest of people especially to German cars, it may cause thematic discuss. In 2016, 983 thousand cars were sold in Turkey. The same year, German car brand 330 thousand cars sold in Turkey . In 2016, one of the three cars sold in Turkey has the German brand. Also in 2016 the world is estimated at 99 million cars and It is estimated that one in Turkey sold 100 vehicles sold in the world. The aim of this study is rapidly increasing in recent years, demand for German brand in Turkey to investigate the role of some of the attitudes and behaviors of interest to the automotive industry. In the application part, 258 people were questionnaire in İstanbul by random sampling method, Analyzes were made with logit model. As a result, the interest in German-brand cars is increasing as consumers increase their perception of image, security, single-take and long-term use.

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