Drzwi otwarte i życiowa szansa: kreowanie gastrocelebrytów w programie MasterChief Polska
"A Door Open” and "A Life Chance”: creating food celebrities in „MasterChef ” Poland

Author(s): Agata Bachórz
Subject(s): Anthropology, Media studies, Communication studies, Cultural Anthropology / Ethnology, Theory of Communication, Crowd Psychology: Mass phenomena and political interactions, Human Ecology, Identity of Collectives
Published by: Szkoła Wyższa Psychologii Społecznej
Keywords: celebrity chefs; food celebrities; food television; gastronomic field; social change; postsocialism; late capitalism

Summary/Abstract: The paper focuses on celebrity chefs in Poland as a relatively new phenomenon. In the first part of the paper a synthetic review of the discussion about celebrity chefs in global foodscapes is given. In the second part an analysis of Polish version of cookery show MasterChef is presented. The program is interpreted as a carrier for the meanings about the formation of a new gastronomic field in Poland with celebrities of different scale as key actors. The show’s imitative character as well as its detachment from rather conservative eating habits of the majority of Poles is underlined. Polish MasterChef presents culinary capital as seemingly accessible to everyone, recruits smaller-scale food celebrities and stimulates a development of a new food culture connected to a global gastronomic field. This process is a part of larger lifestyle modernization in Poland: the show positively interprets biographical and cultural change, defines the relationship between passion and work, and promotes the specific idea of life success.

  • Issue Year: 59/2019
  • Issue No: 01
  • Page Range: 94-108
  • Page Count: 15
  • Language: Polish