Celebryta ponowoczesny – w pogoni za sławą
A postmodern celebrity – pursuit of fame

Summary/Abstract: Nowadays, almost anyone can become a celebrity although not everyone is. Contemporary world and late modernity favour and support any shape and form of celebrity. Existence and actions of celebrities are concurrent in theirs indication. To be a celebrity requires an ongoing battle for their very existence, remaining on “top” and endearing the public. It is not an appearance belonging to a subjective ego. Functioning in micro and macro scale or being on so called “their turf” demands constant effort, perpetual remaining in the centre of attention, cultivating social consciousness of the perception of “me – celebrity” enlisting strong actions in the real world as well as in the virtual world. Furthermore, commerciality is not foreign in those actions and they are rarely free from elements of absurdity.

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