Zimna wojna w popkulturze. Czołówki festiwali piosenki Interwizji i propaganda sukcesu
Cold War in popular culture. Intervision. Song Contest opening credits and the propaganda of success

Summary/Abstract: The aim of the article is to point out that popular culture, in the framework of which popular song contests function, although associated with the practices, needs, experiences and traditions of ordinary people, is a form of the game of power and that the shape and the character of the Intervision Song Contest were influenced by the Polish United Workers' Party. The course of the Cold War was also meaningful for its organization. The analysis of two opening credits of the Intervision Song Contests of 1977 and 1979, partially animated, allows to show that the festival was planned thoroughly and was assessed by the party which used it for the propaganda. The post-colonial perspective appears to be proper for the analyses, although the term is ambiguous and explained by numerous opinions which exclude each other. However, it enables to deconstruct and expose the models of colonial thinking and acting, demonstrating that, despite the organizers’ declarations of political neutrality, the festival was both an artistic and political initiative.

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