Hogyan határozzák meg önmagukat a székelyföldi térség fiatal gazdái?
How Do Young Farmers in the Szeklerland Define Themselves?

Summary/Abstract: This paper analyses the issue of social innovation through self-definition narratives of young farmers in the Szeklerland. Agricultural enterprises that are innovative both in terms of activity and form of operation can be interpreted as social innovation. Obviously, social innovation is accompanied by a social challenge that affects not only young entrepreneurs but also the immediate environment. Due to this social challenge, attempts at selfjustification and self-definition are frequent among innovative group members. Through the common elements in narratives, these actors can define themselves as a distinct social group. At the same time, self-definition narratives support the strengthening of innovative agricultural activities and the realization of associated modernization opportunities.

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