Predizborno „naduvavanje“ rejtinga stranaka
Pre-election exaggeration of party rating

Summary/Abstract: In this text the author points out how party leaders manipulate the public while informing or commenting on the results of public opinion research concerning party ratings. The 2012 pre-election campaign in Serbia will be remembered as the one with unprecedented exaggeration of voters’ support to parties and coalitions expressed in party leaders’ allegations. The author identifies various forms of exaggeration such as pointing out to favorable results of opinion research and concealing contrary ones, rejection of reliability in research showing unfavorable results, false presentation of facts and (in)correct interpretations, self-assessments of election support expressed instead of research findings or alluding to some anonymous, “inner“ or even fictive research. Finally, the author is trying to find out not only common motives of the pre-election exaggeration of ratings, but also the concrete motives of certain participants of forthcoming elections.

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