Sense or sensibility? Polish mayors in social media Cover Image

Rozważni czy romantyczni? Polscy wójtowie, burmistrzowie i prezydenci w mediach społecznościowych
Sense or sensibility? Polish mayors in social media

Author(s): Katarzyna Szmigiel-Rawska, António F. Travares
Subject(s): Politics, Geography, Regional studies, Governance, Sociology
Published by: EUROREG - Uniwersytet Warszawski, Regional Studies Association - Sekcja Polska
Keywords: local government; social media; mayor; Facebook; sentiment analysis

Summary/Abstract: The goal of the present study is to determine what types of emotions are displayed by mayors in social media. Their posts at the Facebook social network were tested using sentiment analysis. The study shows that the top concern of the mayors’ agenda built on Facebook is to create their positive image of someone willing to build relationships with citizens. In their personal profile pages, mayors also favour information about specific decisions rather than more general information about events in the municipality. The most important conclusion is that the mayors use emotionally charged social media posts more often than the administrators of the city organization profiles, and that these are usually positive emotions.

  • Issue Year: 20/2019
  • Issue No: 77
  • Page Range: 27-38
  • Page Count: 12
  • Language: English, Polish