Zarządzanie dziennikiem wobec dominacji mediów elektronicznych
Management of a Daily in the Domination of Electronic Media
Author(s): Ryszard ŻabinskiSubject(s): Media studies, Business Economy / Management
Published by: Wydawnictwo Wydziału Dziennikarstwa, Informacji i Bibliologii Uniwersytetu Warszawskiego
Keywords: management; media market; daily; electronic media; media marketing
Summary/Abstract: The article presents market determinants connected with the management of a daily in the Polish media market after 2009. The analysis of macroeconomic and sector factors that have the greatest impact on the development of strategy of press publishers has been conducted. The article also presents strategic goals of a daily and describes possibilities of creating publishers’ strategies in the situation of readership decrease, concentration of press titles and increasing significance of the electronic media.
Journal: Studia Medioznawcze
- Issue Year: 48/2012
- Issue No: 1
- Page Range: 33-40
- Page Count: 8
- Language: Polish