Analiza danych biometrycznych reakcji okoruchowych i mimicznych na archiwalny plakat propagandowy
Analysis of Biometric Data fo Eye Movements and Mimic Reactions to Archival Propaganda Posters

Summary/Abstract: Biometric measurements enable collection of data concerning unconscious respondents’ reactions to presented material, visual in this case. Goal: inquiry of reactions of nowadays viewers to the propaganda message of Polish posters from the decade after 1945. Methods: biometric measurements: eyetracking and facetracking, questionnaire survey. Results: confirmed stronger influence of image than text, and intensive emotional reactions for the communicate; different reactions of the respondent groups with different knowledge. Research value: stable potential of influence of propaganda posters to the viewers, regardless of the age of the former; results to be applied in education and popularisation of science

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