Media i komunikowanie społeczne: federacja, ale jaka? Dalsze pytania o przyszłość dyscypliny
Media and Social Communication Studies: What Kind of Federation? The Further Questions as to the Future of the Media and Social Communication Science in Poland

Summary/Abstract: Scientific objective: Analysis of the perspectives and the diversified conceptualisations of the development of the Polish media and communication studies within the context of the changing conditions of the organisation of the Polish academic life. The author calls for the consideration of the gains and the dangers of the narrow, strictly delineated concept of the media study associated with the political science paradigm, and of the concept of the loose, multidisciplinary federation. They ponder the negative impact of the disciplinary mechanisms aimed at raising the performativity and measurability of the results and forcing researchers to publish abroad in English, on the development of the media research in Poland. Research methods: The author carried out the overview of the conceptualisations of the discipline since its early days in Poland, and the meta-analysis of the proposed new systemic solutions. Results and conclusions: The author points to the possible solution of the problem through 1/ intentional actions of the profession leading to the reinforcement of the status of the media and communication studies as the academic study, and not just the set of the skills and techniques, 2/ purposeful redefinition of the criteria of success and scholarly quality within the shared field of academic production. Cognitive value: Discussion about the status and the future of media and communication science is nowadays the urgent need within the media studies community. Media studies journal is the fitting context for the discussion of such kind.

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