STRATEGIC MANAGEMENT PRACTICE AND MICRO-SMALL ENTERPRISES FINANCIAL PERFORMANCE IN IMO, SOUTH EAST NIGERIA
STRATEGIC MANAGEMENT PRACTICE AND MICRO-SMALL ENTERPRISES FINANCIAL PERFORMANCE IN IMO, SOUTH EAST NIGERIA

Summary/Abstract: This study explored the influence of strategic planning on the financialperformance of micro-small enterprises in Imo State, South East Nigeria. It specificallyexamined the effect of strategic management on business profitability, income andsustainability and also the challenges that micro small enterprises face in implementingstrategic management. Structured questionnaires were distributed to businessmanagers and also, company financial statements were also analysed. Data wasanalyzed using a linear regression approach and correlation analysis and findingsshowed that there is a positive significant relationship between strategic managementand business profitability, revenue and sustainability. In addition, lack of knowledgeon the promulgation and implementation of strategic management and plans area major challenge hindering micro-small enterprises from implementing strategicmanagement

• Details
• Contents