PRINTED VS ON-LINE MEDIA AND CHALLENGES FOR EDITORIAL CONCEPTS: EXAMPLES OF NEWS MAGAZINES IN SERBIA
PRINTED VS ON-LINE MEDIA AND CHALLENGES FOR EDITORIAL CONCEPTS: EXAMPLES OF NEWS MAGAZINES IN SERBIA

Summary/Abstract: The paper examines the differences in editorial policy between the online and print editions of the two most famous and most influential Serbian news magazines – NIN and Vreme. All the elements of the editorial policies that exist in the modern media system are analyzed – media content (topics), internal agenda settings, form, media, visual and audio elements, gate keepers, readers/consumers, as well as the system of advertising and subscriptions. Based on four years of research, six months content analysis and interviewing the journalists employed in these newsrooms, it was found that only two elements of editorial policy can be defined as different between online and print editions.

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