КОМУНИКАЦИЈА ПОПУЛАРНОГ
COMMUNICATION OF THE POPULAR
Author(s): Nikola BožilovićSubject(s): Aesthetics, Theory of Communication, Evaluation research, Sociology of Culture
Published by: Српско социолошко друштво
Keywords: popular culture; communication; elite culture; aesthetics; cultural industry; consumer society; stars;
Summary/Abstract: The article deals with the problems of the communication of popular culture. It considers the more specialized meaning of popular culture, which primarily encompasses the works of artistic forms which have a popular character – easily understandable and entertaining contents and wide audience. The aesthetic communication of the popular through popular literature, film, pop and rock music is examined. The paper is divided into three parts. The first parts deals with the aesthetics of the communication of popular culture. It contains the analysis of the major formal-aesthetic procedures embedded in the creative expression of the popular. In the part which is dedicated to social aspects of the communication of popular art, the author examines the industrial, market and commercial principles upon which this whole culture is based.
Journal: Социолошки преглед
- Issue Year: 49/2015
- Issue No: 2
- Page Range: 189-211
- Page Count: 23
- Language: Serbian