Prilog kritici ontologije medija
Contribution to the Critique of the Media Ontology

Summary/Abstract: The text questions the possibility of founding the ontology of the media without critical reflection of its establishment in theoretical text. Critical view of the media sphere and, in particular, effects of mass communication means in new technological environment, is the main topic of reconsidering the present relationship between the media and reality. In that regard, the essay polemizes with some current “ontological” theories of the media, virtual reality and cyberspace in light of their connection with the global world of culture. This connection has been interpreted as a two-fold bind: the world of media is, in a certain sense, constitutive for the sphere of reality, while the reality (economic, social, technological, ideological) is in the basis of the media per se which in its matrix “writes in” specific power structure. Consequently, the media ontology deals with the area of aesthetic illusion, where the “being” is the illusion. Here, most probably, originates virtual realism of a number of popular TV genres that transform TV image fiction into illusion of reality. That is why the question of establishing the media ontology, as well as the relationship between the media and reality, is a critical question par excellence, whereas critique of the media represents the necessary activity through which our modern culture is not only described but also clarified from the standpoint of its “truth” and metaphysical sense of acting.

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