MAĞAZA ATMOSFERİNİN MAĞAZAYA YÖNELİK DUYGUSAL YAKINLIK, MÜŞTERİ MEMNUNİYETİ VE TAVSİYE ETME DAVRANIŞI ÜZERİNDEKİ ETKİSİNİN İNCELENMESİ: GİYİM SEKTÖRÜ ÖRNEĞİ
A STUDY ON THE EFFECTS OF STORE ATMOSPHERE ON STORE AFFECT, CUSTOMER SATIFACTION AND CUSTOMERS’ RECOMMENDATION BEHAVIOR: THE CASE OF CLOTHING INDUSTRY
Author(s): Remzi Altunişik, Osman Eminler, Ersin EskilerSubject(s): Business Economy / Management, Marketing / Advertising
Published by: Sakarya üniversitesi
Keywords: Store atmosphere; store affect; consumption feelings; customer satisfaction; recommendation; clothing industry;
Summary/Abstract: Economic and social changes in today's business world have an important role in shaping the retail sector. Turkey's organized retail market, with a share of about 67 percent in the retail market, continues its growth in the last 20 years (KPMG, 2018). This development has lead to increased competition in the retail sector and forced store managers to adopt strategies that will provide competitive advantage in the struggle to retain existing customers and/or win new customers.
Journal: İşletme Bilimi Dergisi
- Issue Year: 7/2019
- Issue No: 2
- Page Range: 313-331
- Page Count: 189
- Language: Turkish