Consumer decisions and behavior economy assumptions Cover Image

Decyzje konsumentów a założenia ekonomii behawioralnej
Consumer decisions and behavior economy assumptions

Author(s): Mateusz Kaleta
Subject(s): Economy, Socio-Economic Research
Published by: Instytut Badań Gospodarczych
Keywords: behavioral economics; consumer choice theory; psychology; marketing activities

Summary/Abstract: Motivation: Psychological aspects are a key element of choices made by consumers. Thus, Behavioral economics becomes one of the fastest-growing trends in contemporary economics. Aim: The aim of the review article is to identify the most important relationships that exist between economics and psychology and to point the key assumptions to understand consumer choices made on the market. Materials and methods: A method of critical analysis of the subject literature and observation of consumer behavior was used. Results: The conducted analysis indicates the existence of multifaceted factors that may influence consumer decisions and have consequences for households and their members.

  • Issue Year: 4/2019
  • Issue No: 1
  • Page Range: 5-12
  • Page Count: 8
  • Language: Polish