За някои медийни метаморфози (как „чалгари“ стават „лидери на граждански каузи“)
Аbout some media metamorphoses (how "chalgari" become "citizens 'cause leaders")
Author(s): Ventsislav DimovSubject(s): Politics / Political Sciences, Politics, History, Anthropology, Social Sciences, Fine Arts / Performing Arts, Cultural history, Music, Political Sciences, Communication studies, Sociology, Ethnohistory, Local History / Microhistory, Sociology of Art, History of Art
Published by: Факултет по журналистика и масова комуникация, Софийски университет „Св. Кл. Охридски”
Keywords: ethnopop music; star; fans; new media; glory; soft power
Summary/Abstract: The proposed article shares observations on with the construction of the image of the star in ethno-pop music and the role of the media and media music, with two cases - Slavi Trifonov and Azis. At first glance, they seem very different, but they are actually quite similar - as with the mechanisms of media imposition of the image of the star and the use of the media in the construction of public resources and attachment to civilian causes. The article attempts to interpret current cultural phenomena through their media projections, using Joseph Nye's theoretical statements on soft power; Tyler Cowen's for the Economics of Glory.
Journal: Медиалог
- Issue Year: 2019
- Issue No: 5
- Page Range: 8-31
- Page Count: 24
- Language: Bulgarian