DE LA CAMPANIA PUBLICITARĂ LA CAMPANIA ELECTORALĂ - EVOLUȚIA ÎN MEDIUL ONLINE
From the advertising campaign to the election campaign - online evolution

Summary/Abstract: The present study looks at how to structure an election or commercialadvertising campaign in the online environment, the strategy it must follow inpromoting it, without neglecting: the large or small frequency of interventions onsocial networks, the type of message, the target audience and the effects sought.All these stages are found in both business and online policy. In the election campaign, themost important goal is how we can turn into voices the likes received on the social networkmedia. During the commercial advertising campaigns, the main goal is to achieve profitby strengthening the image of the brand. The success or failure of a campaign depends, toan overwhelming extent, on the way in which the message and image of the company orthe politician / party has been seen on the online environment.

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