An Examination of Mobile Applications of Local Five-Star Hotels in Turkey Cover Image

Türkiye’deki Yerel Beş Yıldızlı Otellerin Mobil Uygulamaların İncelenmesi
An Examination of Mobile Applications of Local Five-Star Hotels in Turkey

Author(s): Eniser Atabay, Cem Oktay Güzeller, Beykan ÇİZEL
Subject(s): Tourism
Published by: Gazi Üniversitesi- Turizm Fakültesi
Keywords: Applications; Turkish Hotels; Mobile Marketing; Mobile Technologies in Tourism;

Summary/Abstract: The objective of this study is to examine mobile applications of local five-star hotels in Turkey, to determine the technical specifications of these applications, so as to compare the characteristics of mobile applications with international criteria. Content analysis method which is one of the qualitative research methods was used in this paper. In the study, data was obtained from a number of android devices and android emulators, and the obtained data was analyzed with the help of office programs. In this study of 30 five-star hotels, it was determined that duplicate applications were designed as a result of the development of a certain number of companies. It has been observed that many hotels do not have mobile applications or that their application features have deficiencies according to international criteria.

  • Issue Year: 3/2019
  • Issue No: 3
  • Page Range: 294-305
  • Page Count: 12
  • Language: Turkish, English