INNOVATIONS IN THE FOODSERVICE BUSINESS IN LARGE POLISH CITIES
INNOVATIONS IN THE FOODSERVICE BUSINESS IN LARGE POLISH CITIES
Author(s): Gültekin Altuntas, Edyta Gheribi, Alessandro BonadonnaSubject(s): Business Economy / Management, Financial Markets, Socio-Economic Research
Published by: Szkoła Główna Gospodarstwa Wiejskiego w Warszawie
Keywords: innovation; strategy; management; competitiveness;
Summary/Abstract: Innovation plays an important role enabling businesses to retain their competitiveness ensuring their longterm survival on dynamic markets. This article presents innovations in terms of an offer (product/services) and/or organizational/marketing process in the foodservice businesses as a competitive factor. The study was carried out using a qualitative, constructivist perspective and a quantitative research method from January to November 2017. Entrepreneurs working in Poland in the foodservice businesses were interviewed as were individual foodservice businesses in Warsaw and Łódź. A total of 70 businesses were studied, 5 chain services and 65 individual restaurants, 40 in Warsaw and 25 in Łódź.
Journal: Acta Scientiarum Polonorum. Oeconomia
- Issue Year: 17/2018
- Issue No: 4
- Page Range: 59-67
- Page Count: 9
- Language: English