Gastrodiplomacy: a (Not-So-) Soft Power
Gastrodiplomacy: a (Not-So-) Soft Power
Gastrodiplomacy: a (Not-So-) Soft Power
Author(s): Raúl MATTASubject(s): Anthropology, Philosophy, Social Sciences, Psychology, Semiology, Communication studies, Sociology, Theology and Religion, Sociology of Religion
Published by: ESSACHESS
Keywords: gastrodiplomacy; international relations; cuisine; gastronomy; nation branding;
Summary/Abstract: This article aims to analyze gastrodiplomacy, which has become a trendin international relations, as a set of institutional practices that pushes the boundariesof the political uses of food cultures. I will show that the rise of the concept in recentyears lies to the fact that it extends to the national and international levels, itsintrusive and performative nature (that is, generative of participation and action) andstrong ideological charge. More specifically, I will address the way in whichgastrodiplomacy, as instrumentalized by public and private agencies, participates inthe making of imaginaries aimed at facilitating the adhesion of citizens to theinterests of political and economic elites.
Journal: ESSACHESS - Journal for Communication Studies
- Issue Year: 12/2019
- Issue No: 23 (1)
- Page Range: 99-120
- Page Count: 21
- Language: French