BRANDING SPECIFICITIES OF THE ARMENIAN “VELVET REVOLUTION”
BRANDING SPECIFICITIES OF THE ARMENIAN “VELVET REVOLUTION”
Author(s): Elina Asriyan, Nvard MelkonyanSubject(s): Political history, Politics and society, Post-War period (1950 - 1989), History of Communism, Post-Communist Transformation
Published by: Wydawnictwo Uniwersytetu Warmińsko-Mazurskiego w Olsztynie
Keywords: brand; branding; naming; revolution; velvet revolution; symbols; Armenia;
Summary/Abstract: The so-called modern-day “colored revolutions” implemented in varous parts of the globe have their specificities. The development of social communication and its changes in quality have in fact influenced the implementation of “colored revolutions”, as well as its technologies. In the process of branding the Armenian velvet revolution, several important tasks were set: to make actions of disobedience and protests recognizable as revolutionary actions, to present the velvet revolution as a continuation and result of protest actions that were taking place in the country over the past ten years, and the last task concerned the need to unite different social segments around a common idea.
Journal: Przegląd Wschodnioeuropejski
- Issue Year: X/2019
- Issue No: 1
- Page Range: 217-227
- Page Count: 11
- Language: English