The Commercial Slogan: A Complex Phenomenon in a Short Genre (G. Furkova, The Language of the Commercial Slogan, 2019) Cover Image

Рекламният слоган – комплексен феномен в един кратък жанр (Г. Фъркова, Езикът на рекламния слоган, 2019)
The Commercial Slogan: A Complex Phenomenon in a Short Genre (G. Furkova, The Language of the Commercial Slogan, 2019)

Author(s): Lyudmila Ivanova
Subject(s): Social Sciences, Media studies, Sociology, Management and complex organizations, Sociology of Culture, Sociology of the arts, business, education, Globalization
Published by: Институт за изследвания на обществата и знанието при БАН
  • Issue Year: 51/2019
  • Issue No: 1
  • Page Range: 393-395
  • Page Count: 3
  • Language: Bulgarian