POVEZANOST ORGANIZACIJSKE KULTURE KAO KLJUČNOG ČIMBENIKA IZGRADNJE UČEĆEG PODUZEĆA I PERFORMANSI PODUZEĆA
CONNECTION OF ORGANIZATIONAL CULTURE AS A KEY FACTOR OF BUILDING THE LEARNING COMPANIES AND THE PERFORMANCE OF ENTERPRISES

Summary/Abstract: Obviously, today there is a even more need for companies to continue to work on their excellence through the adjustment process. In achieving this goal it is necessary to initiate all the knowledge resources in the enterprise. Permanent competitive advantages are achieved exclusively through knowledge. This claim is especially true in cases where a knowledge of an enterprise is difficult or even possible to copy. This is particularly true of organizational culture that encourages cooperation and exchange of knowledge. Enterprise’s ability to learn and its ability to use relevant knowledge in its business and the mentioned not to be forgotten, has great significance in the knowledge-based business age. Knowledge and learning thus become rare and valuable sources of competitive advantage, and among other things, for these reasons, it has become extremely difficult today to find a manager who at least declaratively ignores the importance of organizational climate and the construction of a learning enterprise. In order for a company to be successfully transformed into a learning enterprise, as a first step it should identify in that process the level of culture it belongs to, and then identify the weak points that need to be changed. The transformation of companies whose internal culture is “negative” or as some authors still call it “pathological” or “bureaucratic” should change into a company with positive-generative internal organizational culture. All mentioned should ultimately have a positive impact on organizational performance.

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