Sosyal Medyada Marka Yönetimi : “Tesla Motors Örneği”
Brand Management in Social Media: “Tesla Motors Case”

Summary/Abstract: In the global world, the social use of the internet environment among individuals has become very popular through social networks such as Instagram, Facebook and Twitter, due to the increase of technological opportunities and the development of communication tools. As a consequence of these initiatives which provide users with active participation and multifaceted opportunities through interaction, the communication tools used by the companies for their marketing strategies are also transforming and the forms of communication with consumers are becoming different day by day. In this sense, the active use of social messages by individuals has increased the competition between brands and caused existing marketing methods to be seen as inadequate.For this reason, many brands have made it their goal to not exist in the social media that consumers use extensively.

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