Approaches to Companies’ Personnel Educationand Training in the Field of Digital Marketing
Approaches to Companies’ Personnel Educationand Training in the Field of Digital Marketing

Summary/Abstract: The new world of marketing is constantly evolving and under these conditions, managers of modern companies are acting through training to adapt and manage the changes that take place in the digital world. Under the new conditions of the digital economy, company trainers are working to train managers and marketers in order to adapt to the demands of modern, highly complex businesses that evolve at a faster rate. Consequently, they act in line with the revolutions in both manufacturing and software industries when new digital marketing strategies are introduced. Therefore, the instrumentation of Agile methodology in digital marketing will eventually lead to adequate business dynamics, as well as to an expected cost reduction within the companies, according to their missions and business goals. Furthermore, in the era of digital marketing, the company managers emphasize the continued professional development of the staff, in order to capitalize on the opportunities offered by embedded digital environments in a constantly evolving and transforming world. The need for educational and training actions for the digital marketing companies' staff involves the development of specific strategies centered on the acquisition of new skills by staff members for the use of new technologies appropriate to modern marketing processes in the digital economy. Therefore, the education and training mentioned above are intended to enable the effective integration of the digital channels into appropriate marketing activities, which is considered a major challenge for most of the companies. To this end, training is about implementing some digital transformation programs in order to eliminate errors and nonconformities. In this respect, it starts from the elaboration of the integrated collaborative planning, at the level of each company, in order to perform the efficient digital marketing campaigns. Through this communication, we will try to highlight the increasing intentions of companies to enhance the training of their digital marketing staff, in order to connect them with current and potential consumers, quickly and efficiently, for the increased capitalization and continued development of their business potential.

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