TÜKETİCİLERİN ELEKTRİKLİ ARAÇ TERCİHLERİ: LİTERATÜR TARAMASI VE TÜRKİYE’DE TANITIMINA YÖNELİK ÖNERİLER
CONSUMER PREFERENCES FOR ELECTRIC VEHICLES: LITERATURE REVIEW AND SUGGESTIONS FOR PROMOTION
Author(s): Esma MORGÜL, Bilge KaramehmetSubject(s): Human Ecology, Sociology of Culture, Marketing / Advertising, Socio-Economic Research
Published by: Kültür Ajans Tanıtım ve Organizasyon
Keywords: electric vehicles; marketing; consumer preferences; green marketing; sustainability;
Summary/Abstract: Electric vehicles become a widespread technology all over the world and they are expected to be one of the popular technologies in near future. Consumers will prefer electric vehicles not only an ecological option among automobiles, but they also provide very good performance and fuel cost efficiency. In spite of this growing market, there is a lack of research has been done in this area. This study provides a comprehensive literature review on the basis of international and national researches, and suggestions according to these researches for the purpose of promoting electric vehicles in Turkey. Cultural differences, environmental concerns, and socio-economic factors might be effective on consumer preferences about electric vehicles.
Journal: Karadeniz Uluslararası Bilimsel Dergi
- Issue Year: 2018
- Issue No: 40
- Page Range: 246-260
- Page Count: 15
- Language: Turkish