Комплексна оценка на конкурентоспособността на фирмата
Complex company competitiveness assessment
Author(s): Yuliyan VelkovSubject(s): Social Sciences, Economy, Education, Business Economy / Management
Published by: Международно висше бизнес училище
Keywords: competition; competitiveness; competitive environment; integrated index
Summary/Abstract: Company competitiveness is the individual opportunity to compete on a definite market at a specific time and is the subject to measurement with a large number of indicators and assessment models. This is a concept including the numerous facts that determine the production success and the production realization under the conditions of competition with other competitors. It embodies a set of characteristics having a composition and a structure that is not uniquely defined at present.
Journal: Научни трудове. Международно висше бизнес училище - Ботевград
- Issue Year: 2018
- Issue No: 10
- Page Range: 189-225
- Page Count: 37
- Language: Bulgarian