The Challenge of the European Integration. The European Marketing Model
The Challenge of the European Integration. The European Marketing Model
Author(s): Nicoleta Paina-RacoltaSubject(s): Economy
Published by: Studia Universitatis Babes-Bolyai
Keywords: Challenge of the European Integration; European Marketing Model
Summary/Abstract: The Single European Market with its 15 countries is a reality of our times. The firms develop their activity on "Internal Market" of over 370 million consumers, face a harsh competition and, in this context, they have to adjust their market strategy by relating them to the new dimensions of our times.
Journal: Studia Universitatis Babes-Bolyai - Studia Europaea
- Issue Year: 42/1997
- Issue No: 1-2
- Page Range: 67-78
- Page Count: 12
- Language: English