Case study: Power bi visualizations applied to digital video publisher's adveryising space
Case study: Power bi visualizations applied to digital video publisher's adveryising space
Author(s): Joseph ChomskiSubject(s): Social Sciences, Economy, Education, Essay|Book Review |Scientific Life, Higher Education , Conference Report, ICT Information and Communications Technologies
Published by: Нов български университет
Keywords: Visualization; Microsoft Power BI; Digital Advertising; Ad Operations; Ad Inventory; Digital Media; Video Publisher
Summary/Abstract: As video viewing migrates from cable TV to increasingly fragmented platforms - web browsers, mobile phones, and over-the-top devices such as Roku and AppleTV – digital video publishers dependent upon advertising revenue face increasing operational challenges. Each platform has its own standards and data formats, creating multiple heterogeneous buckets of perishable advertising space. This case study presents how Microsoft Power BI visualizations were used to provide a holistic performance management view of advertising space, and helped optimize monetization of each platform by raising awareness of KPI’s to operations managers.
Journal: Computer Science and Education in Computer Science
- Issue Year: 14/2018
- Issue No: 1
- Page Range: 139-145
- Page Count: 7
- Language: English