НЕОБХОДИМОСТ ОТ ПРЕПОЗИЦИОНИРАНЕ НА ТУРИСТИЧЕСКА ДЕСТИНАЦИЯ БЪЛГАРИЯ
THE NECESSITY OF REPOSITIONG TOURISM DESTINATION BULGARIA

Summary/Abstract: The aim of this study is to examine and justify the necessity of repositioning tourism destination Bulgaria on the basis of the existent major factors and specific prerequisites. Some essential features of the repositioning in the field of tourism are presented. Key aspects of the present and the expected future position of destination Bulgaria both in the national and the international tourism market are outlined.

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