ИДЕНТИФИЦИРАНЕ И ОЦЕНКА НА ПРОБЛЕМИТЕ ПРИ РЕАЛИЗАЦИЯТА НА ПРЕСНИ ЗЕЛЕНЧУЦИ В ЦЕНТРАЛНА БЪЛГАРИЯ
IDENTIFICATION AND EVALUATION OF PROBLEMS IN THE REALIZATION OF FRESH VEGETABLES IN CENTRAL BULGARIA

Summary/Abstract: This article reviews the agricultural marketing of agricultural products in the specialized scientific literature. Through exploratory and poll survey research reveals the main problems farmers face in the process of realization of their products. In the comparative analysis between the farmers’ assessment of the consumers’ preferences and attitude and the opinion of end-users it is found that farmers underestimate part of the problems encountered by consumers.

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